e.l.f. Power Grip Primer with 4% Niacinamide – Hydrating, Gel-Based Face Primer for Smooth, Long-Lasting Makeup

e.l.f. Power Grip Primer with 4% Niacinamide is a skin-loving, gel-based face primer that does more than just hold your makeup in place. Formulated with niacinamide, this multi-tasking primer helps brighten and even out skin tone, minimizing the look of pores and improving overall texture.

Its sticky, grip-like texture ensures your makeup stays put all day, while the cooling gel formula hydrates and refreshes the skin on contact—creating the ideal base for foundation or worn alone for a smooth, natural finish. Perfect for all skin types, especially oily or combination skin, it delivers long-lasting wear without clogging pores or feeling heavy.

Vegan, cruelty-free, and formulated without parabens or phthalates, e.l.f. Power Grip Primer + Niacinamide is your go-to for makeup that lasts and skin that glows—naturally.